Google Partnerships & Venture Scale

Asaf Paz

Head of UK Agency & EMEA Private Equity & Venture Capital Partnerships at Google.

A dual-exited tech founder and strategic investor bridging the gap between institutional growth capital, innovative corporate strategy, and scalable ecosystem enablement.

Asaf Paz
Overview

Executive Mandate & Background

For over 20 years, I have built, scaled, and exited technology platforms while training corporate marketers and strategic leaders globally. My dual-background as a bootstrapped digital founder and an executive corporate partner gives me a distinct playbook for portfolio orchestration.

In my current capacity at Google, I direct strategic growth paths for prominent UK agency ecosystems and coordinate digital value creation playbooks for institutional EMEA private equity and venture capital funds.

The Journey

Professional Milestones

Google

2020 – Present
Head of UK Agency & EMEA PE/VC Partnerships

Joined Google in 2020, initially leading high-performing UK&I teams across Retail, eCommerce, and Agency before transitioning to leading teams working with top UK Marketing Agencies and EMEA Private Equity & Venture Capital Partnerships. Today, my teams scale and optimize multi-billion dollar Google Ads portfolios—accelerating digital performance for EMEA's advertisers, from established mid-market businesses to driving rapid value creation for the most exciting VC-backed high-growth startups.

QUALI.FIT (Co-Founder)

2016 – 2020
SaaS Automation Venture • Exited

Co-founded and scaled an AI-backed recruitment assistant engineered to streamline job-placement matching patterns. Reached over 1 million placement matches globally and optimized operations before executing a successful technology and structured market exit.

WEBSEM (Co-Founder & CEO)

2005 – 2016
Digital Agency Venture • Acquired

Bootstrapped at age 21 into one of Israel's most prominent performance-marketing agencies. Developed a premier roster of public and enterprise accounts, managed a passionate squad of 40+ professionals, and established a certified Google Partners Training Hub. Acquired by Hi-Light Communication in 2016.

Core Capabilities

Strategic Focus Areas

PE/VC Portfolio Integration

Evaluating digital infrastructure and scaling commercial operations for investment assets. Aligning growth blueprints to improve digital maturity models.

Venture Building & Exits

Hands-on operational understanding of building technology startups from early phase scaling up to strategic M&A transactions.

Performance & AdTech Systems

Directing complex marketing operations, performance diagnostics, data-attribution pipelines, and advanced programmatic search structures.

Global Technical Enablement

Extensive global public speaking expertise training thousands of marketing agencies and executives on next-generation programmatic and AI playbooks.

Connect

Let's Collaborate

Reach out for strategic partnership opportunities, venture advisory, or digital acceleration blueprints. Let's start the conversation on LinkedIn.

Dublin, Ireland